What can I learn from the label of an olive oil
container?
"Extra Virgin" is the highest quality. It is
always cold-pressed which means that the olives did not lie around indefinitely
before pressing, which may be the case for supermarket grade oils which may
include oil from olives that have dropped onto the ground.
The
acidity level is never higher than 1% (1 gram fatty acid per 100 grams of oil)
which refers to the proportion of oleic acid, a monounsaturated fatty acid in
the oil: the lower the acidity, the finer the oil -- up to a point. The
difference between .02% and .03% is indistinguishable. High acidity is produced
when the oil is made of the olives that have dropped from the tree and have
burst open on the ground; or if the fruit is stored too long before pressing.
"Pure" olive oil is refined so that all
impurities have been removed - along with its flavor (like distilled water).
They then add some extra virgin oil to give it some taste. This cheaper oil is
only suitable for frying.
If the label says "first cold pressing" you
know that it is 100% extra virgin olive oil, not processed or pasteurized.

Of course, all olive oil is filtered to some
extent to remove unwanted residue such as leaf fragments. If the label says, "unfiltered",
it means that filtering is held to a minimum, so that minute particles of olive
will remain thereby enhancing the flavor of the oil. After a time they may
settle to the bottom of the bottle.
Finally, the labels of some unique olive oils
proudly bear the term "D.O." or "Denominación de Origin" followed by the name of
a town or region, such as Nuñez de Prado, D.O. Baena;
Señorío de Vizcántar, D.O. Priego de Córdoba or
Unió, D.O. Siurana. This is a government controlled official designation to
assure you that the product is authentic. The raw materials are produced within
a specific geographical area; the distinctive qualities and characteristics are
due mainly to the natural environment; and the manufacture of the product
follows strict guidelines.
France has a similar system which assures you
that a bottle of wine designated "Chateau Yquem" is really from Yquem; or that
Roquefort cheese comes from that area and the cheese is formed in the
traditional way; or that Champagne is really made in the region of France that
originated this kind of wine.
There are many excellent olive oils, such as
Rafael Salgado or
Ybarra, which are not designated "D. O". This is because they gather olives
from various areas, rather being confined to one region.
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